Ipanema, a well-known footwear brand from Brazil, has recently announced that the famous Latin pop culture icon, Shakira, will be their global brand ambassador. Fans of both Ipanema and Shakira can expect to see her debut in the brand’s upcoming Spring/Summer 2024 Sempre Nova collection campaign, where she will be the face of the brand. This partnership is expected to last until the end of 2024. The collection features a total of five unique styles available in adult, children, and baby sizes, each carefully crafted to bring together fashion and trend and to capture the essence of modern womanhood. Ipanema has already started its relaunch into the US market, with the Spring/Summer 2023 collection of sandals, slides, and flip-flops available in-stores since April. Furthermore, the company also launched its new e-commerce website.
