Prada is thrilled to unveil Prada Paradoxe, a captivating fragrance designed to honor the boundless and complex nature of women that cannot be defined within a single frame. Notably, the campaign stars the remarkable Emma Watson, who not only beautifully portrays the lead character but also masterfully directs the captivating film herself.
The promotional effort honors the diverse and distinctive aspects of each woman, which blend harmoniously to form a genuine and constantly evolving entity. It showcases Emma Watson, a esteemed actress and UN Women Goodwill Ambassador, as the orchestrator of her own multilayered composition. She effortlessly embodies various roles such as a performer, an activist, an actor, and above all, a unique woman. Through a captivating and illuminating video, the campaign encapsulates the empowering essence of Prada Paradoxe.
“I consider it a fortunate coincidence that Prada approached me for this project. It happened at a time when I had firmly resolved in my heart and mind that I wanted to pursue directing. The idea of portraying a woman who is a paradox fascinated me greatly. Through Prada Paradoxe, I aim to inspire women to embrace their complexity and to embrace the various aspects of themselves that make them truly whole and authentic individuals.” – Emma Watson, a versatile artist, filmmaker, and advocate.
Working alongside Emma Watson is truly a privilege, not just because of her incredible acting skills, but also because she is making her debut as a director. The creation of Prada Paradoxe was inspired by the limitless and empowering qualities that make every woman special, and Emma truly encompasses this concept. With her many talents and the ability to connect with younger generations, she is the perfect embodiment of Prada Paradoxe.” – Yann Andrea, General Manager of Prada Beauty International.
“Our goal with this campaign was to reach out to a new generation that no longer resonates with the idea of being confined or limited by societal norms. The concept of boxes no longer defines us; instead, we embrace the diversity and complexity of our identities,” shared Julien Calot, the Chief Creative Officer at McCann Paris. “In today’s world, it is common to have multifaceted personalities that constantly evolve, yet hold on to their core values. Prada Paradoxe narrates the story of such individuals who constantly reinvent themselves while staying true to who they are.”
The global launch of the Prada Paradoxe film campaign took place on August 22nd, encompassing various platforms such as television, digital channels, and outdoor media.